According to a study conducted by Buddy Media companies that posted outside normal business hours saw a 20% higher than average engagement rate. Posting early in the morning, after normal work hours, and on weekends can help you appear at the top of the News Feeds when most Fans log into Facebook. Using tools like Hootsuite can make it easy to schedule updates to be posted at any time of the day.
Research has revealed that engagement is highest on Thursdays and Fridays; generally 18% higher than other week days. Here are some tips on which days show the highest engagement per industry:
Automotive – Sunday. With an average of 110% higher engagement rates few companies in this industry are posting.
Business & Finance – Wednesday & Thursday. Interesting to note is that engagement is lowest Friday through Tuesday.
Entertainment – Friday, Saturday & Sunday. People are more engaged and competitors often neglect social media advertising on the weekends.
Media – Saturday & Sunday. Saturday has shown an average of 15% higher engagement.
Retail – Sunday. Research has shown approximately 25% more engagement on Sunday while few brands in retail are actively marketing on this day.
Check back next week to see tips on more industries for Fashion, Beauty, Sport and Hospitality.
