- Create a Fan Page– There are still a number of businesses unaware of the fact that they can now have a dedicated Business Fan page on Facebook that does not have to be linked to their personal profile page publicly.Follow these 4 steps to create a Facebook Business Page:
- Register a page: Go to Facebook.com and click on the small link that says “Create a Page for a celebrity, brand or business”. If you already have a personal profile that you would like use as the admin for this page, log in with it. If you want to set up a separate admin login, create a new account. Note: Even if you assign your personal account as the admin, you have the ability to make sure every post update shows as the page name and not your personal profile name.
- Fill in your basic info: Profile Picture, Company Logo, Company Bio, Company Contact Info.
- Increase page publicity: Link your Facebook page to your Business Twitter account so that updates appear in both places at once. Share your new Page on your personal profile allowing your friends to see it and invite them to Like it.
- Edit and customize your tabs: Customize settings to control what will appear on your wall, Upload photos, videos and add customized welcome tabs.
- Focus on Engagement not Selling – Social media is about engaging in conversations with fans and other businesses. This is not the forum to push your products or services. Overtly trying to sell a product or service can quickly damage a business’ reputation and cause fans to unlike your business. I recommend using the 80/20 rule: 80% of status updates should give value to the fans first, 20% of status updates can be promotional.
- Dedicate Resources to Social Media Marketing – If you don’t have the resources to keep a social media expert on staff, consider hiring a marketing firm to manage your profile. Social media is incredibly fluid and constantly evolving. You need someone in charge who can keep up to date with the ever-changing social media landscape and marketing techniques.
- Content is King – Your wall is the place for you to facilitate a sense of community. Post engaging, valuable content that makes people want to be fans and share it with their friends. Some examples include: videos, blog articles, questions, tips, related news, milestones, contests, giveaways, and sweepstakes. Make it easy for fans to do something with the content by including call to actions and links with each update. Click here to see more examples of effective content.
- Post Frequently – Post daily. Engagement will determine how many times you post a day. It takes time and consistent impressions with users to build the credibility needed for them to engage. Maintain consistency but DO NOT inundate your audience. Analysis of popular pages shows that posting on the weekends and in the mornings gets more interaction. Click here to find out when is the best day of the week and time to post for your industry.
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