Last week’s post began by sharing the results of a study conducted by Buddy Media on peak engagement days for various industries. Today’s post will share data for more industries as well as effective content tips.
Fashion – Thursday. Contrary to what many think engagement tapers off Friday, Saturday & Sunday.
Food & Beverage – Tuesday, Wednesday & Saturday.
Healthcare & Beauty – Thursday. Engagement rose by 40% on Thursdays.
Sports – Sunday. Engagement peaked at 110% above average on Sundays with few companies online.
Travel & Hospitality – Tuesday, Thursday & Friday. Engagement rose 20% on Tuesdays with the highest engagement on Thursdays and Fridays.
Effective Content Tips
Ask a question – The easiest way to get fans talking is to ask them a question that requires a response. But the trick is to ask question that are easy to answer. Questions that require just one-word responses tend to get the most engagement.
Effective words – “Like” and “Post” have positive engagement rates, so use these words when asking Fan’s for comments. Replace traditional marketing terms like “contest, promotion, sweepstake and coupon” for softer selling terms. Fans want to receive promotions but don’t want to feel like their being sold to.
Highest interaction rates – “Where” “when” and “should” get the highest interaction rates.
Words to avoid – “Why” “did” “what” “who” and “how”. These resulted in the lowest engagement rates.
